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Alec Bradley Project 40 06.52 Toro 3-Pack – Save RM30!

RM117.00 RM87.00

Grab a 3-Pack of the remarkably flavourful medium-bodied Alec Bradley Project 40 60.52 Toro and save RM30 over our regular single price!

According to company founder Alan Rubin, the Alec Bradley Project 40 is an initiative to find a deeper understanding of why cigars have a positive cognitive impact on the mind and body. It’s an experimental cigar series based on the Project 40 concept, which suggests that 50% percent of personal happiness comes from genetics, 10% is based on circumstance, and the remaining 40% depends on outlook and mindset.

Whether it achieves Mr Rubin’s goals or not, the Project 40 is a remarkably good medium-bodied cigar. It’s made at Jesus Fuego’s Esteli factory using a Nicaraguan Colorado wrapper over a Brazilian Habano binder and Nicaraguan Corojo filler from Fuego’s own farms. It offers a smooth, creamy, bold and complex smoke with an excellent balance of sweetness and spiciness.

Size: 6 x 52 (toro)
Country of Origin: Nicaragua
Blender: Alan Rubin / Jesus Fuego
Maker: J. Fuego Cigar Co
Strength/Body: Medium to medium-plus
Rating: 91 – Halfwheel
Rating: 93 – Cigar Aficionado
Ranking: Top 25 of 2019 – Cigar Aficionado
Ranking: #1 Best Buy of 2019 – Cigar Aficionado
Sample Review: Cigar Smoke
Video Review: Should I Smoke This?

The Alec Bradley Project 40 is a beautifully constructed cigar at a very affordable price. It produces rich, creamy smoke with flavours of chocolate, hay, toast, a little espresso, almonds, walnuts, raisins, cedar, leather, oak, black & white pepper, cinnamon and a buttery, nutty finish. It’s an any-time-of-day smoke, subtle enough to pair with morning coffee yet bold enough to enjoy after dinner. You no longer have to smoke a full-strength cigar to enjoy an authentic flavour bomb!

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